freshlime

(How the war between Google and Facebook will kill the world wide web a.k.a internet as we know it today!) The Old Testament Everyone knows Google. The fact is Google now is the synonym for search! So how does a company make revenue from a search engine that carries only a space to type your search and a Google doodle! What many (who know Google) do not know about Google is that they run an ad server called Double Click for Publishers (DFP), which serves ads to almost every major publisher out there on the internet. Remember all those advertisements you see while you browse sites? There is an extremely low chance that you are seeing something not served to you by DFP! Another thing many people (who know Google) don’t know about Google is that they run the world’s largest ad exchange (AdX). Combine Google search engine, DFP and AdX and you’ve got a killer share of the worlds personalized internet advertising revenue! But good things don’t always last forever,